They are also known as the three rhetorical appeals or the three modes of persuasion. Logos, ethos, and pathos are rhetorical tools you can use to tell more compelling stories. What are Logos, ethos, and pathos? The Three Rhetorical appeals aka The Persuasion Triangle This is where logos, ethos, and pathos come into play. In a way, the entire story should be in service of this change.Įvery plot mechanic, every character, every line of dialogue and action taken should be in service of this arc of the character, leading them ever forward to their ultimate decision to change. Once you have a sense of why your character needs to change, the rest of the story is all about how they come to the conclusion to change. In a story, you should be able to make a compelling case against why the character shouldn’t change – then make a better argument for their need to change. You should be able to argue why your message is important, while also understanding the counterarguments against it. Convince the viewers why your message is important
If the characters feel like real people making real choices, it will help the central message of the story feel inspired by a universal human truth. If your characters are battling aliens, or even if your characters are aliens, you still need to write the story to feel logical and authentic. That’s why no matter what you are writing, you need to have some type of message behind your story.Įven if it’s a comedy, there has to be some central dramatic question about the human condition driving the narrative and leading the characters towards learning an all important message. In order to be successful at storytelling, the storyteller must persuade the audience that the lesson the character is supposed to learn is important. Persuasion is the act of convincing someone of a particular point of view, compelling a particular opinion, belief, intention, or action to change. Why is persuasion important to storytelling? In this way, story structure has persuasion built into its bones. The lesson at hand is also for the audience to learn, even if it’s one that might be obvious to most.
#EXAMPLE OF LOGOS HOW TO#
Just like the tradition of oral storytelling, film storytelling is also intended to teach us lessons about life.Īs I’ve shared in how to write a screenplay that works, as your character goes through their Hero’s journey, they are supposed to learn an important lesson in order to change and achieve their goal. Today’s big-budget Hollywood storytelling exists mostly to entertain the masses, but even the most basic action-adventure stories have important lessons to be learned. Teaching, at its core, is all about persuasion. Whether they were lessons about survival, family traditions, or silly cautionary tales to teach and entertain the kids, the act of telling stories was first and foremost to teach others. Oral storytelling began as important lessons told by elders to be passed down to the next generation to teach the youth something important. Oral storytelling, what you might think of now as campfire tales, is the original screenplay. Sculpture of the Greek philosopher Aristotle
#EXAMPLE OF LOGOS SERIES#
In this four-part series, we discuss and share the many ways to use logos, ethos, and pathos to persuade an audience with our stories.Īfter reading this series of articles, you will learn how to use logos to create a plot that follows a logically consistent course, ethos to build a story world with a beating moral heart, and pathos to compel genuine emotional connections to characters, all to teach your audience a universal truth about our shared humanity.īut first: why persuade an audience with our storytelling in the first place? Ethos, logos, and pathos are used to compel an audience to suspend their disbelief and invest their emotions into the world of the characters, as well as convince them into an important moral or ethical argument. But what is the definition of ethos, logos, and pathos, and the meaning of these in movies?Įthos, logos, and pathos are terms coined by the ancient philosopher Aristotle to define the rhetorical strategies storytellers use to appeal to and persuade an audience of a particular argument. Have you ever wondered what makes these movies so persuasive? It’s because filmmakers use rhetorical skills like ethos, logos, and pathos to persuade audiences over to their point of view. Usually, it’s because there’s some memorable moment, dialogue, character, or message behind them that makes them persuasive.
#EXAMPLE OF LOGOS FULL#
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